Managing the Dynamics of New Technology – Case Study Example

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Innovation has impacted Microsoft’ s strategy, process, products, and services equally. Microsoft offers a wide range of products for businesses and individuals such as infrastructures, financial management tools, networking, desktop platforms, mobility, web browser, programming, and the flagship product, the Windows Operating System (Microsoft). Just about every industry, private or public uses Microsoft products. Microsoft offers specialized products for industries such as the government, healthcare, manufacturing, entertainment, and retail. At the same time, Microsoft is able to offer the same services and products to small businesses and everyday users with the flagship Office suite.

(Kerzner, H. 2002, 98)Microsoft has created a number of innovative products over the years and is difficult to choose one innovative product that has had a significant impact on the organization over another. This paper will discuss the most recent innovative product introduced by Microsoft, the Microsoft Surface. The technology behind Surface is called multi-touch and has been under development for at least 25 years. Originally pioneered by the University of Toronto (History of Microsoft), and later the product idea was initially conceptualized by Steven Bathiche a Microsoft hardware engineer and Andy Wilson from Microsoft research and development (History of Microsoft). Microsoft Surface introduces revolutionary processes and applications to all public and private services.

The computing surface platform responds to natural hand movements and capable of identifying real objects. The surface is able to identify finger orientation with multi-touch and multi-user applications. Surface is also able to use barcode tags to offer a variety of features, for example, provide the customer with a selection of wines customized to the meal being purchased, based on the wine or other objects set on the Surface.


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