Innovation has impacted Microsoft’ s strategy, process, products, and services equally. Microsoft offers a wide range of products for businesses and individuals such as infrastructures, financial management tools, networking, desktop platforms, mobility, web browser, programming, and the flagship product, the Windows Operating System (Microsoft). Just about every industry, private or public uses Microsoft products. Microsoft offers specialized products for industries such as the government, healthcare, manufacturing, entertainment, and retail. At the same time, Microsoft is able to offer the same services and products to small businesses and everyday users with the flagship Office suite.
(Kerzner, H. 2002, 98)Microsoft has created a number of innovative products over the years and is difficult to choose one innovative product that has had a significant impact on the organization over another. This paper will discuss the most recent innovative product introduced by Microsoft, the Microsoft Surface. The technology behind Surface is called multi-touch and has been under development for at least 25 years. Originally pioneered by the University of Toronto (History of Microsoft), and later the product idea was initially conceptualized by Steven Bathiche a Microsoft hardware engineer and Andy Wilson from Microsoft research and development (History of Microsoft). Microsoft Surface introduces revolutionary processes and applications to all public and private services.
The computing surface platform responds to natural hand movements and capable of identifying real objects. The surface is able to identify finger orientation with multi-touch and multi-user applications. Surface is also able to use barcode tags to offer a variety of features, for example, provide the customer with a selection of wines customized to the meal being purchased, based on the wine or other objects set on the Surface.
A Brief history of Microsoft. Retrieved on July 17, 2009 from:http://www.microsoft.com/misc/features/features_flshbk.htmAlexandra Starr,
Never settle! Secrets of an Innovator. Retrieved on July 10, 2009 from:http://www.aarp.org/aarp/live_and_learn/Cover_Stories/articles/NeverSettleSecretsofanInnovator.html
Apple Computer inc. Retrieved July 17, 2009 from:http://www.answers.com/topic/apple-computer-inc
Betina Von Stamm (2003) Managing Innovation, Design and Creativity: What are Innovation, Creativity and Design? [University of Phoenix Custom Edition e-text].
Upper Saddle River, NJ: Prentice Hall. Retrieved June 24, 2009, from University of Phoenix, MGT461 I/O—Interdisciplinary Capstone Course Web site.
Fortune 500. Retrieved July 17, 2009 from:http://money.cnn.com/magazines/fortune/fortune500/2009/snapshots/2184.html
Harrah’s Entertainment. Retrieved on July 17, 2009 from:http://www.microsoft.com/presspass/press/2008/jun08/06-11HETSurfacePR.mspx
Human Resource Management at Microsoft. Retrieved on July 17, 2009 from:http://www.articlesbase.com/human-resources-articles/human-resource-management-at-microsoft-228974.html
Innovation in Turbulent Times. HBR. June 2009. Retrieved on July 3, 2009 from:http://hbr.harvardbusiness.org/2009/06/innovation-in-turbullent-times/ar/pr
Nikebiz.com, Retrieved July 17, 2009 from:http://www.nikebiz.com/company_overview/history/1980s.html
Bilow, S. C. (2007) “Defining and Developing User Interface Intensive Applications with Use Cases,” Report on Object Analysis and Design. 45-60.
Burns, T., and Stalker, G. M. (2006). The management of innovation. Tavistock, London. 1-3
Farr, J., and Sullivan, J. (2006). ‘‘Rethinking training in the 1990s.’’ J. Mgmt. in Engrg., 12(3), 29–33.
Kerzner, H. (2002). Project management, Van Nostrand Reinhold, New York. 98.
Noori, H. (2001). Managing the dynamics of new technology. Prentice Hall, Englewood Cliffs, N.J.
Senge, P. M. (2006). The fifth discipline. Doubleday, New York.