Blackshop Restaurant Table of Contents Introduction 3 What should Cerny do about Open Table, and why? 3 What sort of operational strategy should he consider for the restaurant (come up with a plan of what he should do and in what order)? 6 Conclusion 9 Reference 10 Bibliography 10 Introduction The project explores the present conditions of the Blackshop restaurant which was established by the Cerny bothers’ father John Cerny in the year 1983. The restaurant aimed to provide a casual dining environment which had a European flair. The flavours of dished were inspired by German, Czech and French cuisines.
The most notable feature of the restaurant is that all its operations and activities were done manually without the use of technology or any electronic devices. The Cerny brother emphasised on the concept of human tough and considers the tremendous success of the restaurant for the same. However, it is seen that extensive work done manually gives rise to mistakes which consequently affects the quality of services and impacts on the revenue too. The project makes an analysis of the present conditions of operations for the restaurant. Based on the above it puts forth reasons why an online reservation system called Open Table must be incorporated.
The relative advantages of doing the same are presented in the project. Finally, a suitable operational strategy has been recommended in the project. This includes the market analysis, marketing and advertising plan, reservation system and operations for the restaurant. The quality of services and the role of the front office staff have also been highlighted in this regard. What should Cerny do about Open Table, and why? In order to know whether the Open Table system should be incorporated in the organization, it is important to understand the functions of the system and its relevance in the organization.
Open Table was established in the year 1998 and operated a website which connected numerous reservation taking restaurants and customers who dined at the restaurants (Huber, Larmaraud, Li & Williams, 2009, p. 1). Open System is a reservation, guest management and table management software designed for the restaurants. The software and hardware systems of smoothened the process of automation of reservations, table management by replacing the conventional methods of reservations by restaurant hosts and hostesses using pen and paper.
The system is used by users for the construction of customer databases which fosters guest recognition and allows targeted e-mail marketing.
Haksever, C., Render, B., Russell, R.S. & Murdick, R.G. (2000). Service Management & Operations, 2nd edn, Prentice-Hall, New Jersey.
Markland, R.E., Shawnee, K.V. & Davis, R.A. (1998). Operations Management Concepts in Manufacturing & Services, 2nd edn. South-Western College Publishing, USA.
Murdick, R.G., Render, B. & Russell, R.S. (1990). Service Operations Management, Allyn & Bacon, Boston.