Political scientists argue that the establishment of mechanisms that drive people to join social movements is crucial to counter such tendencies, and it is important that the analysis of the effects that social media on the journey towards democracy in countries be done (Mcluhan, 108). In perspective, (Hall 68) contends that mechanisms of social movements formation help to bridge the boundary between the citizens and the political details of the country that they live. In this perspective, the concept of collective bargaining is also owed to the existence of good networks, where public officials can interact with the people to foster understanding (Magill, and Delgado 443). The nature of conversations is also an important factor in the formulation of social movements, to the extent that the information passed between people determines their understanding and reaction (Schmidt 56).
In this light, a mode of communication that incorporates aspects of compartmentalization is pointed out as the most effective in the formation of connections between people. Compartmentalization allows the population to fit into different identities that can be mobilized to rise to the occasion (Andersen, and Gray 117).
For example, the youth are moved by some level of information that seeks to address their concerns within particular populations. The social media sites gained prominence in Egypt and made the masses to demand for democracy within this context. In perspective, however, the effect of social media as a tool for social mobilization has been investigated in its effect is positive or negative (Andersen, and Gray 113). In this light, studies note that although the social media networks are important in relaying useful information to the media, which leads to positive social activism, there are serious negative consequences associated with the spread of the social media (MacQueen 38).
This in particular points out to the unregulated nature of the social media, which makes it vulnerable for misuse and spread of confusing and distracting information. Further, the social media replace the true activism of public democracy struggles, which embrace face-to-face open communication. In the context of the Arab Spring however, it is clear that the two strategies can be very effective and would lead to achievement of any goals that the public hope to achieve from the activism (Bryfonski 67).
In the context of a politically repressive environment, it is evident that social media networks mobilize without people going to riot, which mostly ends up with casualties because of retaliatory government efforts.
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