It should be noted that the literature retrieved in regard to this paper’s subject is characterized by certain gaps, a problem that it is also highlighted in the last section of the paper, the recommendations section. Background to the Social Enterprise/Charity Nature of the organisation The Social Entrepreneur and Student Network (SESNet) is a social enterprise focusing on particular priorities, such as: a) the promotion of cooperation between students and social entrepreneurs; this cooperation may have various aspects including the provision of information to students for covering their research needs in regard to social enterprises or the participation of students in events organized by social entrepreneurs for increasing the awareness of the public on social enterprises; b) to provide to students the chance to offer consultancy services to social enterprises; the fees related to these services are expected to be lower, compared to those of professionals, but this fact is rather expected taking into consideration the educational and professional status of students, as compared to those of professionals; c) to offer to students the chance to acquire working experience and d) to offer to students the potential to be prepared for a career related to social entrepreneurship; in addition, the above organization can help students to fully understand the principles of corporate social responsibility, a concept which is indispensable part of social enterprises. Problems and challenges of the organisation The Social Entrepreneur and Student Network (SESNet) faces a series of problems and challenges that can set important barriers in the development of the organization’s strategies.
These problems need to be taken into consideration when designing the social media strategy that will be used for the improvement of the organization’s market image.
Primarily, reference should be made to the difficulties related to the recruitment and the retention of members. These members, who are aware of social entrepreneurship, have certain needs that must be covered so that the involvement of these individuals in the organization’s activities faces no barriers. At the next level, the funds available for the development of appropriate training schemes are limited. This fact results to the inability of the organization to take initiatives for promoting its market image; the limited use of social media up today for the organization’s promotion is related to the lack of sufficient funds for such project.
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Figure 1 – Different modes of social media
Figure 2 – A plan for social media development
Figure 3 – Types of social media users