PR & Corporate Communication – Essay Example

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The 2012 PISA results have aroused a big debate from various stakeholders in the educational sector. Chief among these are the politicians. The Conservative government through its Education Secretary, Michael Gove accepted the declining performance but was quick to distance his government from the results. He noted that the results were a product of the Labour government’s efforts between 2000 and 2009. He was swift to point at the reforms being implemented by the Conservative government, and promised that in the next PISA results, the fruits will be evident (Adams 2013, pg.

1). On the other hand, the opposition refused to bear the blame citing the failure of the current government. These political gimmicks characterize the approach that has been taken by the government and the opposition in addressing these results. In essence, none of their opinions attempts to put a perspective on how to focus on the areas that requires improvement. Actually, they do not seem to understand what ails education in UK. We shall then look at the role of educators on corporate communication and PR. The educators also have their say on the performance.

Barton (2013, pg. 1) views that the results should not be the main bone of contention, however, they should serve as a roadmap to the realization of the what matters- “raising aspirations and developing better teachers”. The results should be acceptable so that they may prove to the UK that they are not yet there, much more needs to be done. The policy that the politicians keep on talking about may or may not be the ultimate solution to the education system. By all means redundancy should be eliminated, the students and the teachers should be more inspired to deliver quality results.

The results should be a demonstration that United Kingdom has more effort to put. Shanghai that is ranked among the best performers has been sending teachers to the UK to come and see how learning occurs in the UK setup (Barton 2013). These individuals have greatly admired the standards of education and applauded the UK students for their creativity. This may indicate that the UK has not lost; the opportunity to reclaim its glory is there.

Next, the role of researchers has been elucidated. Researchers have faulted the system that is used by the Organization for Economic Cooperation and Development (OECD) in PISA. The compilation methods have been questioned for having flaws that could result to a country being ranked in a wide range of positions.

References

Adams, R. (2013), Michael Gove blames Labour for International league table performance. retrieved from http://www.theguardian.com/politics/2013/dec/01/michael-gove-labour-international-league-table

Barton, G. (2013), Forget PISA results, lets concentrate on what really matters. Retrieved from http://www.theguardian.com/teacher-network/2013/dec/03/pisa-results-schools-policy-better-teachers

Coughlan, S. (2013), PISA tests: UK stagnates as Shanghai tops league table. Retrieved from http://www.bbc.com/news/education-25187997

Garner, R. (2013), Richard Garner: PISA test results are a disappointment but we should look to the future. Retrieved from http://www.independent.co.uk/news/education/education-news/richard-garner-pisa-test-results-are-a-disappointment-but-we-should-look-to-the-future-8981015.html

Gehrt, J., Moffitt, C. & Carlos, A. (2010), Strategic public relations: 10 principles to harness the power of PR. Xlibris.

OECD (2013), Programme for International Students Assessment (PISA): results from PISA 2012. Retrieved from http://www.oecd.org/unitedkingdom/PISA-2012-results-UK.pdf

Sahlberg, P. (2013), The PISA 2012scores show the failure of ‘Market based’ education reform, The Guardian. Retrieved from http://www.theguardian.com/commentisfree/2013/dec/08/pisa-education-test-scores-meaning

Schleicher, A. (2013), what we learn from the PISA 2012 results. Retrieved from http://oecdeducationtoday.blogspot.com/2013/12/what-we-learn-from-pisa-2012-results.html

Spiegelalter, D. (2013), The problems with PISA statistical methods, Royal Statistical Society. Retrieved from http://www.statslife.org.uk/opinion/1074-the-problems-with-pisa-statistical-methods

Stewart, W. (2013), PISA rankings are ‘utterly wrong’. Retrieved from http://www.tes.co.uk/article.aspx?storycode=6343921

The Telegraph (2013),The OECD education report: Subject results in Full. Retrieved from http://www.telegraph.co.uk/education/leaguetables/10488555/OECD-education-report-subject-results-in-full.html

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