Marketing Essays and Research Papers

Marketing Research in Theory and Practice
ARKETING RESEARCH The present study has been conducted on the topic "Marketing Research", where the researcher has made data collection from thepopulation under study through random sampling. The focus of the present research was to estimate the changing requirements of regular visitors of hotels and restaurants so that the new chain of hotels can be established on the same footings under the title ‘the Hobbit’s Choice Restaurant’, where the changing needs as well as fresh demands of the…
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The Theory of Six Rights - Quality, Quantity, Place, Time, Item, and Price - in Adidas Activities
The place is one of the most important factors that contribute directly to the growth of the Adidas company. All the efforts that the management initiates, from product development to advertising, can fall flat if the products are not available to the potential customers at the time they require it.…
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Marketing strategy and planning coursework
This strategic shift in company’s brand equity policy approach worked to such an extent that soon its rivals began to copy some of its fundamental principles (Brennan & Baines, 2008). The loyalty management program of Barclaycards is a good strategic tactic that might pay handsome dividends later on. Value creation propositions have been adopted one after the other by the company in response not so much to the level of competition but as a strategic policy shift from being mere spectator to…
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Marketing Plan - XYZ
The General Practitioner referral base has been developed in the primary instance from the Principal working as a junior doctor in a large corporate gastroenterology service prior to beginning this practice 6 years ago. That referral base has been cultivated maintained and expanded from patient interactions and GP word of mouth. This expansion has gone from being predominantly GPs, specialists and patients in the southern areas to GPs, specialists and patients in all areas of the state with…
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Marks and Spencer as One of the Biggest Retail Companies
Solution sought through advertising and communication Application of the transmission model of communication According to transmission model as explained by McQuail (2005), a message is first selected from a source and then the message is transmitted through a communication channel to a receiver. The receiver then transforms the signal again into message to send it to the destination. It is like a one directional flow with a cause-effect association evident in the process. This model of…
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The Air Industry and the Airline Marketing and Pricing
The national policies towards different business entities are being scrutinized in all sectors (Aldonas, 2009), and the air industry is no exception. However, the evolution of the global airline industry has survived many sluggish periods all during the recent history (Morrison & Winston, 1995). Globalization has increased the pace of life. It is becoming increasingly important all over the world that longer distances are covered in shorter time periods. Not only the tourists, but also the…
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Corporate Strategy and Competition Law
A firm’s technical information technology (IT) skills can be a source of sustained competitive advantage1. These skills are the know-how skills which are necessary in creating IT applications from available and current technology, with the end goal of using them to create products and provide services2. These technical skills would include knowledge in the programming of languages, knowledge in operating systems, and a thorough understanding of communication standards and rules. Such…
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Advertising, Sales Promotion or Public Relations
Assuming that a buyer is impacted by four sources of information such as media, sales calls, exhibitions and direct mail, it implies that several people in the firm are engaged in influencing purchases. Sales people are not able to come in contact with all people that impact sales decisions but firms get information from different sources. The buying process is considered to be quite complex as there is a great deal of commercial uncertainty relative to the purchase outcomes. Specifications…
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Burberry Case Study
It’s not a coincidence that Burberry, has become a famous brand, till nowadays having been founded in 1856 in England already. Burberry had been producing some kind of quality clothes that were being worn by famous people with a prestige at the time of creation, and was soon established as business selling high quality clothes in quality as such but also of a certain style that all people had liked from the beginning of production and manufacturing. Then the beginning was good, and…
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The Interpretation of Marketing Strategy on the Rise of Wong Lo Kat
But after the brand building and consumer awareness, it went through a successful progress. It made its product move out of Zhejiang Province and Guangdong Province and entered into the national country. To some extent, the success of Wong Lo Kat is a little amazing. While, the success also has some methods relating to the accurate advertising expression and putting sufficient amount of advertising to let consumers know the brand it was also able to end confusion about its product. Therefore…
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Travel Development and Construction Rail Terminals
High speed rail also has the potential to play a central role in promoting long-term and sustainable economic growth. New high speed links would enable the UK’s key urban economies to improve their productivity, attract new business, and access more directly the economic strength of London and the South East. The first phase alone of a national network would support the creation of more than 40,000 jobs and contribute to major regeneration programs in Britain’s inner cities. The importance…
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Marketing Strategy of UKs Leading Provider of Mobile Phones and Broadband
The paper "Marketing Strategy of UK’s Leading Provider of Mobile Phones and Broadband" is an excellent example of a research paper on marketing. The aim of the paper is to understand how O2, the leading UK provider of mobile phones and broadband has achieved its position through its marketing strategy.…
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What Is the Better Choice to Make in Opening a New Business - Online Store Popularity or Retail Store
The paper "What Is the Better Choice to Make in Opening a New Business - Online Store Popularity or Retail Store?" is an excellent example of a research proposal on marketing. The chief objective of the research is to estimate and inspect the consequences and decide is it worthy of time and effort when opening an online store (Laura, 2011).…
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Consumer buyer behaviour and organisational buyer behaviour
Consumer Buyer Behaviour and Organisational Buyer Behaviour Table of Contents Consumer Buyer Behaviour and Organisational Buyer Behaviour Table ofContents 2 Introduction 3 Difference between Both the Buyer Behaviours 4 Conclusion 9 References 10 Bibliography 13 Introduction The buying behaviour of the consumers and organisations are believed to differ in a significant way in terms of their buying process and decision making. It becomes important to gain an insight into the stated kind of…
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Develop a strategic marketing plan for TNT courier service building on the situation analysis and SWOT and present it in the form of a 3000 word report
The advantage that TNT has is its wide range of services that it caters to a mass audience. The competitive edge of TNT is its extensive line of service, all under one roof that caters to the wide variety of customers. Distribution Situation TNT has a wide spread network, and places where its network is inefficient, it has networked to local partners which have better standing in that particular region. This strong distribution network stands as one of the prime strengths of the…
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How consumer behaviour principles can be applied to membership retention of the Girlguiding Organisation
In the context of social marketing, it is stated that a strong image building programme increases the visibility of NPOs. The World Association of Girl Guide and Girl Scouts (WAGGS) is one of the largest women’s organizations aiming for the growth of girls and young women as responsible citizens (Girl Guides Association of South Africa, 2002). The mission of the World Association of Girl Guide and Girl Scouts (WAGGS) is to develop the full potential of girls and women. It incorporates a…
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Your task is to develop a strategy to market White Appliances microwave ovens in India. Include target market(s), segmentation and positioning strategies, product features and branding, price, promotion, distribution and retailing in your programme. Yo
The company has mainly focused on high price segment but it has established the need to cut across all other market segments (Mills 2002, p.3). The company also aims at increasing its market share in India; currently the company has very limited market presence. White Appliances Inc. also looks forward to changing consumer conceptions about microwave in the market. Focus: the main focus of White Appliances Inc. is to penetrate Indian market at all price levels by shifting consumer conceptions…
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The Current Consumer Market of Powerbike
It is done to examine the efficiency and effectiveness of the brand of Powerbike. Furthermore, this paper also includes a suitable positioning strategy for Powerbike to analyze its position in the market among other similar competing transporting vehicle providers. It also comprises the underlying prospects and effectiveness of a cycle enterprise such as Powerbike, if it is transferred into the business market of Bangkok. Description of the Current Consumer Market of Powerbike Focusing On…
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Don Martin Limited Marketing Analysis
The paper "Don Martin Limited Marketing Analysis" is a delightful example of a case study on marketing. Don Martin Limited was started 23 years ago as an auto supplies company. In the last few years, the business has faced various shortfalls. Owing to a tremendous flight of customers, the business has been losing money instead of making a profit.…
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Marketing Audit and set Marketing Objectives for a Product or Service
The paper "Marketing Audit and set Marketing Objectives for a Product or Service" is a perfect example of a case study on marketing. According to Serwer and Boorstin (2002), Dell has initiated a number of responses to various aspects of the microenvironment. It is arguable that the laptop computer market is currently witnessing the fastest growth in the computer sector.…
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(( Churn Management )) - How to predict, manage and reduce churn
18). Telecommunication Business and Churn Management Telecommunication and wireless business has emerged as one of the most important industry driver in recent years. Telecommunication industry offers unique value proposition to customers in comparison to other business. The industry showed double digit growth rate for consecutive ten yers during late 1990’s and early 2000’s (Duke Teradata, 2002). Study shows that the honeymoon period is over for telecom service providers due to…
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Social Networking and enterprise
Blogs are websites where entries are written in chronological order usually in reverse order. They provide commentary, debate or news on a particular subject, and are interactive with a format that allows visitors to leave comments (Benni 2001). They provide text, images or links to other blogs or websites. Contextual advertising is where adverts appear on websites or electronic devices like phones, served through an automated system and selects recipients through segmentation. The cost per…
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Social Networking and enterprise
Social Networking and Enterprise - the case of Wells Fargo ID Details Module Module The Module leader’s Deadline Words: 2081 Table of contents 1. Introduction 3 2. Main Findings 3 2.1 Advantages and disadvantages of social networking presence for Wells Fargo 3 2.1.1 Social Networking and Social Media in business environment 3 2.1.2 Wells Fargo - Current social activities and their success 5 2.1.3 Time-plan and the resources required to embrace one of the Social channels,…
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Marketing Proposel For a Product
The production, marketing and distribution of the food products that are exposed to governmental regulations are increasingly becoming complex day by day. Apart from the dissimilar governmental policies and regulations, certain other factors within the political context such as licensing requirements, trade as well as pricing practices and environmental factors also laid significant impact upon the operations of the company. Moreover, the increment in tariff rates comprising value added taxes…
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Global communications
In conservative nations, for instance, advertisements that depict romantic situations between two people may not be viewed as appropriate. Symbolism is usually different in different cultures, and funniness is one of the things that is rarely shared between cultures. For instance, advertisements that extol naked ambition may not be accepted well in nations in which modesty is viewed as an important characteristic. Local viewpoints about advertisements:  The citizens in some nations are more…
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