POLICY ISSUE ASSESSMENT: CONSUMMER PRIVACY Introduction There are myriad of issues influencing and challenging the privacy of consumers with vigorous business management and marketing strategies in commercial and industrial organizations. As information technology took authority in propagating consumerism, companies have also devised strategies to track personal profiles and to record products purchased by consumers through e-card systems or through social network system. People have increasingly been adaptive to e-commerce, pay through cash cards, and got electronically registered as members of major commercial institutions (Henry, 2010). This is the ease of modernity as e-commerce introduced consumers to transactions by simply swiping their ATMs in tendering payments.
But along these developments brought questions on whether or not consumers right to privacy are protected (Henry, 2010). This study is a critical qualitative explication about consumers right taking into account policies and practices surrounding these modern commercial behaviors of consumers. Consumer and privacy defined Consumers are buyers or purchasers of any service or goods from commercial sites and are economically explained as an important factor in markets value chain. Their behaviors in the market are influenced by myriad of factors, such as their economic standing, political views, level of environmental advocacy, theosophical beliefs, as well as their physiological status (Perner, 2011; Casquet & Diaz-Mendez, 2010).
Their strategic motivation and decision-making, in relation to their needs and wants are also motivating factors in determining their preference over products. As part of micro-economic systems, public policies also direct and supposedly protect the interest of consumers (Perner, 2011). Policies are also recently improved as social marketing is rigorously influencing consumers at the household level (Perner, 2011; Croitoru & Ristea, & Stegaroiu; 2010).
Privacy, on the other hand, refers to specific directives which prohibit disclosure of data and information as part of any business transactions which could be transpiring in commercial areas and amongst banking institutions (Burke, 2001). Privacy is either informational, physical, decisional, or propriety. Informational privacy refers to that information obtained for medical or employment purposes either manually or electronically generated that are supposedly be kept with confidentiality and of protection (Burke, 2001).
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